Category Archives: Design Agency

Submitted by: Amaya Dixit

A few years back, when you did a search you may have chanced upon a Tweet or two in your SERPs. Through a deal that was struck between the two, Google gained access to Twitters data stream and in return, these tweets would be displayed in search results in real time. But when the agreement expired in 2011, Google lost access to the little blue birds data stream. But today, the two giants are shaking on the deal yet again by indexing tweets as soon as they are posted. So should SEO mavericks pop open the bubbly or wring their hands in desperation? Here are a few ways that Googles real-time access to Tweets may impact your SEO and what you can do about it.

What This Actually Means

Through this agreement, Google will have real-time access to tweets via a data feed, which is also known as the Twitter Firehose. It will take some prep time for this deal to come into effect, but when it does, prepare to see far more tweets in search results. This means that SEO mavericks may now be able to include Twitter in their SEO strategies and use the platform to increase their presence in Googles SERPs.

How Google May Choose Which Tweets to Index

While there havent been any official statements yet as to what the plan of action is on Googles part, given their track record, they may start with those tweets that are of most value to their audience. Be prepared for some pretty stringent anti-spam measures to be put in place as well, so fluff will not fly.

It seems like Google will be fairly conservative when it comes to their indexing efforts, and will only include the stuff they are sure arent spam. This points to the fact that it may be quite challenging for SEO marketers, especially in the beginning, to ace this system.

Google might keep its eye open for certain signs that point to valuable tweets. This could be on the lines of:

Third party web site links to a users profile

Third party web site links to the tweets itself

The amount of times a tweet is favorited and by whom

The amount of times a tweet is retweeted and by whom

How SEO Marketers Can Tweak Their Effort

All of the above information elaborates that maximizing ones engagement on Twitter shows that the content you tweet is more valuable in nature and therefore should be indexed by Google. But how do SEO marketers do that?

The answer, surprisingly enough, is very simple. According to recent research, one of the most significant factors responsible for boosting retweets and favorites was the use of imagery in tweets. It was revealed that tweets with imagery could get five to nine times as many total retweets, which is quite a substantial figure.

Other ways to increase engagement, retweets and favorites are the use of hashtags and the implementation of longer tweets, but these didnt show half as much value as including images.

Another tactic to employ is to develop relationships on Twitter, especially with influencers who will retweet your most important content, thereby making Google aware of what you have to say. When the influencer tweets with a link to your content, it may appear on SERPS and thus give you access to a larger audience. Basically, what SEO marketers need to do is increase the time and effort they spend on Twitter.

About the Author: “Infinista Concepts is a boutique digital marketing agency in India with deep expertise in SEO, SMM, SEM, website design and development.”

Source:

isnare.com

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Why Business Branding is a Strong Component of the Marketing Strategy?

by

Luke H

There are different types of web strategies like web deigning, web development, technology and marketing which almost all the businesses take up in order to build firm and solid foundation for themselves.

There are different types of web strategies like web deigning, web development, technology and marketing which almost all the businesses take up in order to build firm and solid foundation for themselves. Business branding and identity building is one of the important aspects that all the corporate houses need to take into account. Since, without this aspect you cannot actually be able to send the right message across to your targeted audience. You can use this tool spread across the desired message clearly and that too without any confusion and delay. There are numerous of benefits that you can very easily capitalize upon with the employment of business branding strategies. To start with, first and foremost thing that is required to do is to in-depth search and brainstorming to decide on what exactly you would like yourself to be represented in front of your audience. As your brand image is just the replica of your business hence it is utmost important for you to present your information more effectively and viably. Make it a point that your strategy should so well designed that it should be able mirror your corporate aims and missions effectually. Before we proceed further, let’s get acquainted with the corporate brand terminology. In simple term, ‘A corporate branding is a practice which being followed by the corporate to promote their business as whole by encapsulating their core values, vision, mission and objectives.’ To be precise it’s just like following stringent marketing strategies to attract the audience towards your brand by making them inquisitive. For instance, just think of Pepsi, one of the best sellers of cold drink throughout the world. The company has followed market-oriented branding strategy and tasted success. They promoted their product simply by using highly attractive and eye-catching logo design along with catchy tagline, which really helped them in making a real difference. They used one common logo and expression i.e ‘Drink it to believe it’ across different continents. This creative platform of business branding actually helped them in bridging over the wide gap different countries, cultures and communities. It was rightly perceived in the same manner by everybody without any cultural barrier and geographical impediments. Now you must have got it clear that how any company can impressively leave a memorable impact and message on their targeted audience. But, it’s not that easy as we take it or think. It really requires lot of brainstorming, research, and market and competitor analysis to come up with a brilliant and remarkable idea. And for this you surely need to take the guidance of any professional web development company which can actually work and guide with you through each and every step. Generally speaking, such service providers usually have team of professionals who take care of all the prerequisites of the projects beforehand. Thinking of leading in the cutthroat competition! You can see yourself in the first position provided you carefully imply the desired things while promoting your brand on a higher scale. Win over your audience and rein in all the opportunities floating in the market today.

If you are looking for tailor made

business branding

solutions in India, which can actually enhance your return on investment, then

Web Development

Company is always there to help you out in the same. Professional web developers working in

web development company

will always there to ascertain that your desired business goals.

Article Source:

ArticleRich.com

Different Ways of Online Marketing for Successful Marketing Campaign

by

jasonausie

Online marketing is relatively new field with large prospects for the businesses. Almost all business, large and small has sniffed the huge potential of online marketing and hence they are seeking the services of experienced marketing agencies for the job. Internet marketing is a vast domain with several ways through your business can be marketed effectively. So, if you are in Florida then it is high time that you consulted a reputed Florida PR agency seeking their services with online marketing. There are several ways in which the agency will structure its marketing campaigns.

Search Engine Optimization This technique is used to rank your website on the top pages of major Search engines like Google, Yahoo, Bing etc on competitive keywords. These keywords relate to your business domain on which there is significant traffic. There are two ways in which the optimization is achieved- on-page optimization and off-page optimization. On-page optimization deals with the site where the design and technical features are in compliance with the W3C (World Wide Web Consortium) and Web 2.0 guidelines. Off page optimization primarily involves quality link building through directory submission, article submission, PR submissions and social bookmarking Social media optimization Social media like LinkedIn, My Space, Facebook and Google + etc are very popular and they have millions of users worldwide. The concerned marketing agency can design n attractive and appealing marketing campaign and put them on these sites. Now, the users of such sites will see your adverts and hence your business will gain immense visibility. Banners and Flash Ads The respective agency can also design attractive banners and flash ads that can be put on other website having high popularity. This has the same effect as the physical pamphlets and hoardings and the visitors to these sites will see your product or services. Even if there is 2-3 % conversion then you can easily calculate the total number considering a very large traffic. Pay per Click Your advertisements will be shown to those who take the help of search engines. Te good thing about these is that you need to pay only when your advert is clicked. But this can be costly affair if the conversion rate is low. This is where the experience and expertise of a good marketing agency can come handy. So, hire the services of Ft. Lauderdale marketing agency that promises you with comprehensive online marketing and give your business the fillip it deserves.

Roar Media is a Miami-based Full-Service, Traditional, Digital Public Relations,

Miami Marketing Agency

and

Ft. Lauderdale marketing agency

Designed to Help Clients Achieve their Business Goals.

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ArticleRich.com

Li-ning survey of u.s. consumers reveals more than 90 percent ofamericans are open to purchasing products from chinese companies

by

cleanroomesd

Chicago, IL (PRWEB) June 06, 2012 Li-Ning , a leading athletic footwear and apparel company founded byChinese Olympic medal-winning gymnast Li Ning, announced today theresults of its recent study of U.S. consumer sentiment towardChinese goods and products. The results, broken down bydemographics and income levels, reveal that 92 percent of U.S.consumers are likely to purchase products from Chinese companies. American Perception of Chinese Brands Compared to Five Years Ago: Findings showed 62 percent of Americans are more likely to purchaseproducts from Chinese companies today than they were five yearsago, and 74 percent of respondents said their opinion of productsmanufactured in China has stayed the same or improved in this time. Among this majority, consumers ages 18 to 25 and those with ahousehold income level of more than $225,000 had the most positivesentiment toward Chinese brands, with 80 percent of Millennials and92 percent of upper income level consumers stating that the qualityof products manufactured in China have remained consistent orimproved.

We conducted this survey to not only assess Americans perceptionsof Chinese brands overall, but to also analyze which demographicsand income levels were the most receptive to products from Chinesecompanies, said Craig Heisner, VP of Sales, Marketing andMerchandising for Li-Ning. The openness among Millennials and upperincome levels is a key part of our strategy, as it provides anopportunity for us to tap into these markets and tailor ourproducts to fit their needs. Projections of U.S. Sentiment toward Chinese Brands over Next FiveYears: More than half of U.S. consumers believe that, in five years, thebest Chinese products will measure up to American products,signaling a growing trend toward U.S.

acceptance of Chinese brands. How Do Chinese Brands Measure up to Other Countries? Li-Nings study found that roughly two-thirds of Americans considerproducts from Chinese companies to be comparable to othercountries, further supporting the upswing in trust of Chinesegoods. Respondents were likely to purchase items ranging fromappliances, toys, consumer electronics, as well as footwear andathletic apparel, with a majority preferring to purchase consumerelectronics from Chinese companies over any other type of product. American Recognition of Chinese Culture and Brands: Nearly a quarter of Li-Ning survey respondents were unaware iftheyve purchased a Chinese product before, and the majority wasable to recognize Chinese brand names. Consumer-facing Chinesebrands such as Lenovo and Haier were the most well-known among U.S.consumers.

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Other survey findings show that the majority of respondents betweenthe ages of 18 and 35 stated that they would like to travel toAsia. Every survey respondent with a household income of more than$250,000 said they have been to Asia or would like to go in thefuture. The positive perception of Chinese brands among Millennials is apositive indicator that our brand strategy is right on target,added Heisner. As digital natives, we know they are more open toour digital only approach and prefer to interact with companies viadigital channels. The same opportunity lies with the more affluentmarket, as the survey results indicate they are more familiar withChinese culture and products, making them more open to what Li-Ninghas to offer.

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About Digital Li-Ning Digital Li-Ning is a joint venture between Acquity Group, a leadingBrand eCommerce and digital marketing company, and Li-Ning, aleading sportswear brand that inspires athletesbody, mind andspiritand empowers them to stand apart from the ordinary. DigitalLi-Ning was formed to introduce the Li-Ning brand to the U.S.market as part of Li-Ning\’s efforts in exploring overseas marketexpansion opportunities, and it is managed from Chicago. For moreinformation, please visit www.li-ning.com . About Li-Ning Li-Ning is a leading sportswear brand that inspires athletesbody,mind and spiritto make positive changes and stand apart from theordinary.

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Founded by an Olympic gold medalist, Li-Ning brings afresh, new perspective to sports and fitness by offering productsdesigned with passion, wisdom and innovation. As part of Li-Ning\’sU.S. expansion, the company has entered into a joint venture withAcquity Group, a leading Brand eCommerce and digital marketingcompany, to create Digital Li-Ning ( www.li-ning.com ), which will introduce the Li-Ning brand to the U.S. Read the full story at releases/2012/6/prweb9574007.htm .

L (PRWEB) June 06, 2012 Li-Ning , a leading athletic footwear and apparel company founded

Article Source:

ArticleRich.com